Won’t you self-confine for two weeks to save a town? Delaying exponential growth.

Much of the communication around the current pandemic stresses the exponential growth in the number of infections. We observe that this approach may backfire: it becomes difficult to convince people to obey strict constraints when what will be achieved is merely a short delay in that growth. Based on a method we successfully used in a context of pension savings, we suggest how best to frame the gains of delaying tactics