The Action Cycle Theory of Perception and Mental Imagery

The Action Control Theory (ACT) is an enactive theory of perception and mental imagery with six components: Schemata, Objects, Actions, Affect, Goals and Others’ Behavior. The evidence support-ing these six connected processes is reviewed in light of research on mental imagery vividness. The six processes and their interconnections receive empirical support from a wide range of studies. All six domains of perception and mental imagery are influenced by individual differences in vividness. Real-world applications of ACT show interesting potential to improve human well-being in both healthy people and patients. Mental imagery can be applied in creative ways to make new collective goals and actions for change that are necessary to maximize the future prospects of the planet.