Replication of the “money illusion” effect in a Brazilian sample

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This study replicated the money illusion effect in 372 Brazilian participants, finding that framing influenced financial decisions similarly to the original research and suggesting the effect may be culturally independent.

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Abstract

Shafir, Diamond, and Tversky (1997, Money illusion, The Quarterly Journal of Economics, 112(2), 341–374) described the phenomenon of money illusion as the inclination to consider money without adequately taking into account the inflation factor, emphasizing nominal values rather than real ones. This study aims to replicate the four conditions outlined in the original research by Shafir and colleagues, adapted to the Brazilian context: problems that include different situations (earnings, transactions, contracts) in which people should make financial decisions that might be affected by money illusion. This cross-sectional and pre-registered study evaluated the money illusion in a sample of 372 Brazilian participants, conducted via mobile phone/computer. Inferential analyses of all problems were performed with the chi-square test (X²), and the results found were very similar to the original findings: depending on the terms used (real, nominal, or neutral framing), participants showed varying inclinations towards opting for economically advantageous opportunities. The present study successfully replicated all four problems, both in the complete sample and the sensitivity analyses, which included only participants who accurately answered the verification questions for each problem. Based on these findings, it is plausible that the money illusion effect may exhibit cultural independence. This assertion is substantiated by the replication of the effect within a distinct cultural context from the original study. To reinforce the empirical basis of this assertion, future investigations should investigate these findings across diverse cultural settings.

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last seen: 2026-05-20T01:45:00.602351+00:00