Uvajanje nove blagovne znamke plinske jeklenke na slovenski trg

The diploma paper examines the topic of introducing a new gas cylinder brand on the Slovenian market.A company that offers similar products as its competitors cannot be successful.Each company needs to shape new characteristics, services, assurance and special rewards for loyal buyers.Competitors are very expeditious in copying good ideas, which is why companies in search for the attention and interest of buyers who are sensitive to price and have a wide variety of products available, shall keep creating new product specifics that increase the value and benefits of products.The beginning of the diploma paper research part addresses the development of a property cylinder and introduction of a new property cylinder brand PLINDOM on the Slovenian market.Usually companies convert their offer and strategies several times.Economic circumstances are changing; competitors introduce innovations and products go through new stages of attention and requirements of the buyer.The Istrabenz plini Ltd Company has already introduced its PLINDOM gas cylinder on the Slovenian market where it implements successful marketing.