Responsible e-Communications in a Global Pandemic

The utmost importance of an effective communication strategy during a global pandemic is indisputable and measured by the public response to the strategic content. Implementing best practices or taking a revolutionary creative approach can be equally successful, if the intended information reaches the right audience in a timely manner. Precision comes to efficiency, not only for the interpersonal, but also for public, business and media communications. In the light of the recent global coronavirus outbreak, e-communications became a primary information resource for people of all ages and occupations, across the world. Global media and news consumption grew extensively, parallel to the device and internet usage in most parts of the globe. Concurrently, the infodemic, associated with fraudulent posts, fake news and disinformation, is testing the credibility of news sources and commonly reliable global organizations.