Market Outlet Choices and Value Chain Dynamics of Potato Farming in Senan Woreda, Amhara Region, Ethiopia

Market Outlet Choices and Value Chain Dynamics of Potato Farming in Senan Woreda, Amhara Region, Ethiopia | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Research Article Market Outlet Choices and Value Chain Dynamics of Potato Farming in Senan Woreda, Amhara Region, Ethiopia Abatneh Temesgen, Abel Wudenah, Solomon Adimasu This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-6843568/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract Ethiopia's agricultural sector is crucial; potato (Solanum tuberosum L.) is recognized as a strategic food security crop, especially in the highlands, where its yield supports many smallholder farmers. This study generally analyzes the potato value chain and determinants of market outlet choice in Senan Woreda, Amhara Region, where potato is a significant agricultural product and specifically it shows map of potato value chain, opportunity and constraints of potato value chain actors and analyses the factor affecting outlet choice decision of farmers. The research employs a cross-sectional survey with a mixed-method approach to identify the factors that affect market outlet choices among producers. The multistage sampling was used in this study. The primary data for this study was collected from systematically selected 351 potato producers, randomly selected 52 trader and 32 consumers. The study identifies geographical advantages, supportive policies, market demand, and technological advancements as key opportunities for potato production and marketing. Despite its potential, challenges such as insufficient market information, poor input quality, and fluctuating prices hinder production and sales for smallholder farmers. The multivariate probit finding showed that credit, distance to the nearest market, extension frequency, farm experience, the amount of potatoes supplied, access to transportation and education level affected farmer outlet choice decision significantly. The study underscores the necessity of improved infrastructure and supportive policies to enhance potato production and marketing. The study recommends that expanding road networks, increasing access to financial resources and enhancing extension services is essential to optimize market outlet choice decisions for producers. Actors Multivariate Probit Potato Full Text Additional Declarations No competing interests reported. Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-6843568","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Research Article","associatedPublications":[],"authors":[{"id":475572997,"identity":"1932e33c-3cb0-43b8-a9a0-7b085611a86f","order_by":0,"name":"Abatneh Temesgen","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAA50lEQVRIiWNgGAWjYDACCSjNz8x8AMSVIUYLYwNIrWQ7WwKIy0O8FoPzPAYgPmEt/LObnz/+ULFNjuEwz+dXN2oseBjYDx/dgNeSO8cMGw6cuW3M2My7zTrnGNBhPGlpN/BacyPBsOFg2+3EZmbebcY5bEAtEjxmeLXI30j/2HDw3+36NmaeZ8Y5/4jQYnAjB2hLw+0EHmYe5se5bURoMbxzpnDGmWO3DWcws5kx5/ZJ8LAR8ovc7fYNHypqbsvbnz/8+HPOtzo5fvbDx/B7HwmwgVMCG7HKQYD5AymqR8EoGAWjYOQAALIvTOkDRqYzAAAAAElFTkSuQmCC","orcid":"","institution":"Borana University","correspondingAuthor":true,"prefix":"","firstName":"Abatneh","middleName":"","lastName":"Temesgen","suffix":""},{"id":475572999,"identity":"f2209e62-6601-46be-816a-f0c050f3c56b","order_by":1,"name":"Abel Wudenah","email":"","orcid":"","institution":"Wachemo University","correspondingAuthor":false,"prefix":"","firstName":"Abel","middleName":"","lastName":"Wudenah","suffix":""},{"id":475573001,"identity":"38475d0a-7eb0-4275-ac59-eea9d18972e9","order_by":2,"name":"Solomon Adimasu","email":"","orcid":"","institution":"Wachemo University","correspondingAuthor":false,"prefix":"","firstName":"Solomon","middleName":"","lastName":"Adimasu","suffix":""}],"badges":[],"createdAt":"2025-06-07 15:08:16","currentVersionCode":1,"declarations":"","doi":"10.21203/rs.3.rs-6843568/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-6843568/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":90015632,"identity":"bd6eb797-b131-457f-93c4-c62e3654be8c","added_by":"auto","created_at":"2025-08-27 11:46:49","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":552835,"visible":true,"origin":"","legend":"","description":"","filename":"RevisedManuscriptdiscoverfood.pdf","url":"https://assets-eu.researchsquare.com/files/rs-6843568/v1_covered_d4cc97a4-ab6c-4332-b497-2534347e755d.pdf"}],"financialInterests":"No competing interests reported.","formattedTitle":"\u003cp\u003eMarket Outlet Choices and Value Chain Dynamics of Potato Farming in Senan Woreda, Amhara Region, Ethiopia\u003c/p\u003e","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":false,"hideJournal":true,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true},"keywords":"Actors, Multivariate Probit, Potato","lastPublishedDoi":"10.21203/rs.3.rs-6843568/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-6843568/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"\u003cp\u003eEthiopia's agricultural sector is crucial; potato (Solanum tuberosum L.) is recognized as a strategic food security crop, especially in the highlands, where its yield supports many smallholder farmers. 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