Why Do We Need Travel Behavior Theory in the Age of AI? Multiple Goal Pursuit as an Illustrative Theory

Why Do We Need Travel Behavior Theory in the Age of AI? Multiple Goal Pursuit as an Illustrative Theory | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Research Article Why Do We Need Travel Behavior Theory in the Age of AI? Multiple Goal Pursuit as an Illustrative Theory Jason Hawkins, Omid Armantalab This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-8811117/v1 This work is licensed under a CC BY 4.0 License Status: Under Review Version 1 posted 6 You are reading this latest preprint version Abstract Travel behavior and demand modeling seeks to understand the factors that motivate transportation decisions. At the same time, the field is increasingly adopting algorithmic and artificial intelligence (AI) tools that improve predictive accuracy, often at the cost of a grounding in hypothesis-based theory validation and behavioural explanation. In this discussion paper, we use goal pursuit theory (GPT) to illustrate why behavioral theory is a necessary complement to prediction in travel behavior research. Unlike random utility maximization (RUM) or close alternatives (e.g., random regret minimization (RRM)), GPT explicitly models how travelers (1) activate context-dependent goals (hedonic, gain, normative), (2) resolve conflicts between competing objectives, and (3) make sequential decisions across temporal scales. We demonstrate GPT's merits through three transport applications: activity scheduling (handling hierarchical goal structures), vehicle ownership (disentangling bundled mobility goals), and location choice (capturing latent goal interactions via matrix factorization). We provide actionable guidance for implementation, including: (a) hybrid choice model specifications linking goals to observable behaviors, (b) parallels to complementary behavioral theories from the transportation field, and (c) data requirements and comparative benchmarks against RUM/RRM models. goal pursuit models travel behavior choice theory Full Text Additional Declarations No competing interests reported. Cite Share Download PDF Status: Under Review Version 1 posted Reviews received at journal 08 May, 2026 Reviewers agreed at journal 06 May, 2026 Reviewers invited by journal 03 May, 2026 Editor assigned by journal 08 Feb, 2026 Submission checks completed at journal 08 Feb, 2026 First submitted to journal 06 Feb, 2026 You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. 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