Prioritizing Strategies for Agri-Food Transformation in Meta, Colombia: A Hybrid ANP-DEMATEL-SBWM Model

Farmers’ markets in Latin America face structural challenges such as informal production, limited value addition, and weak institutional coordination. This article presents a hybrid model combining DEMATEL, ANP, and SBWM to prioritize agri-food transformation strategies focused on quality and safety in the department of Meta, Colombia. The methodology involved stakeholder mapping, criteria validation using the Delphi technique, application of the ANP-DEMATEL model to capture interdependencies among criteria, and assessment of strategic robustness under prospective scenarios using SBWM. Although the farmers' market analyzed operates in an urban setting, its organizational, productive, and strategic foundations are rooted in rural areas, supporting the chosen approach. The results show that the working group strategy consistently ranked highest across all scenarios, while others—such as infrastructure development and participatory workshops—were more sensitive to the weight of certain criteria, particularly C.6.1. Sensitivity analysis confirmed the model’s stability. This article offers both methodological and practical insights into how agri-food strengthening strategies can be prioritized from a territorial, participatory, and context-specific perspective.