Online Moral Conformity: How Powerful is a Group of Online Strangers When Influencing an Individual’s Moral Judgments?

People make moral decisions every day, and when making them, they may be influenced by their companions (the so-called moral conformity effect). Nowadays, people make many decisions in online environments like video meetings. In the current preregistered experiment, we studied the online moral conformity effect. We applied an Asch conformity paradigm in an online context by asking participants (N = 120) to reply to sacrificial moral dilemmas through the online video communication tool Zoom when sitting in the “virtual” room with strangers (confederates instructed on how to answer; experimental condition) or when sitting alone (control condition). We found an effect of online moral conformity on half of the dilemmas included in our study as well as in the aggregate.