ESG Perception and Organizational Citizenship Behavior in Public Sports Organizations: Mediating Roles of Social Values and Organizational Identity

In contemporary society, organizations increasingly prioritize ESG (Environment, So-cial, Governance) management to generate social value alongside profit-seeking. This commit-ment to social responsibility plays a positive role for organizational members, contributing to overall organizational growth This study explores the impact of perceptions of ESG management within public sports organizations on organizational civic behavior and proposes strategies for improving management and attachment, with the goal of fostering a more sustainable and so-cially responsible organizational culture. A survey involving 343 employees from govern-ment-affiliated public sports organizations in South Korea was conducted. Structural equation modeling, coupled with dual mediation analysis, unveiled that the perceived performance of ESG management significantly relies on both social value orientation and organizational identifica-tion to drive organizational civic behavior, confirming complete mediation effects. These findings underscore ESG management's ability to foster social value orientation and organizational iden-tification, thereby bolstering organizational civic behavior and significantly shaping the culture and conduct of public sports organizations. This research offers valuable insights for upholding organizational social responsibility and ensuring sustainable development within such organi-zations.