Customer Satisfaction Towards E-commerce: a Study With Special Reference to Selected Women From Chennai

COVID-19, has restructured the market space with the technology platforms usage among the strange customers. The quick adoption and usage of e-commerce portals for daily purchase is astonishing. The growth in the e-commerce market share is going with rocket speed. It is the time to identify the reasons for poor usage and rectify the same for encashing big business opportunity in future. The present paper is exactly focused on the same. The aim of the study is to identify the factors of usage and satisfaction towards e-commerce portals among the women and to suggest the strategies to gain the customer confidence towards e-commerce portals and to take the post COVID-19 as an opportunity. The study results reveals that, The survival strategy is to reach out the customer through technology channels and doing the business with increased level of ethics and values can help in combating the COVID-19 situation and to see the ocean of opportunities in the days to come for E-commerce.