Startup Development: SewaDia Rent Application

This business idea was inspired by the trends and behavior of the Indonesian people towards the era of the sharing economy. The purpose of making this business is as a bridge to meet the needs of people who need goods through rental using technology that is growing rapidly. The tools used to compile this business strategy plan are PESTEL, EFE / IFE, and SWOT. As an estimate, the feasibility of this business is done by calculating the IRR, Payback Period, NPV, ROI, and ROE and according to the feasibility analysis, this is declared feasible.