Transmedia Storytelling and Community Consciousness Construction of Grand Canal Intangible Cultural Heritage in Digital Twin Scenarios

Transmedia Storytelling and Community Consciousness Construction of Grand Canal Intangible Cultural Heritage in Digital Twin Scenarios | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Research Article Transmedia Storytelling and Community Consciousness Construction of Grand Canal Intangible Cultural Heritage in Digital Twin Scenarios Junshuang Sha, Wenjie Xu, ChengNian Xu, Xibai Liang This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-7282316/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract Addressing the problems of fragmented narratives and weak community consciousness in the transmission of the Grand Canal Intangible Cultural Heritage (ICH), this study pioneers a Digital Twin (DT)-empowered Transmedia Storytelling (TS) framework. By constructing a multi-dimensional DT model integrating Spatial Twins (historical scenes), Process Twins (craftsmanship processes), and Knowledge Twins (ontological graphs), it designs a multi-modal narrative matrix centered on the DT platform and coordinated with social media, AR, and offline activities. This reconstructs the story world of the Grand Canal ICH and promotes user participation in content co-creation. Validation based on a mixed-methods approach using typical ICH cases shows that this model significantly enhances user immersion (increase of 32%) and cultural cognition (\(\:{d}_{z}\)=0.87, 95% CI [0.69, 1.05]). Furthermore, through the "immersion experience - emotional resonance - identity reinforcement" mechanism, it effectively promotes the significant enhancement of core dimensions of community consciousness such as cultural identity (β = 0.72), regional belongingness (β = 0.75), and participation willingness (β = 0.42–0.77, p<0.05–0.01) (e.g., cultural identity β = 0.72, regional belongingness β = 0.75, p < 0.01, large effect). The innovations are reflected in: Proposing the DT-TS integration paradigm to solve the problem of narrative discreteness in ICH; Empirically demonstrating the positive driving effect of digital twins on cultural community consciousness; Establishing a transferable "technology empowerment - narrative activation - consciousness consolidation" model, providing theoretical and methodological support for the digital and living transmission of cultural heritage. Digital twin Transmedia storytelling Grand Canal Intangible cultural heritage (ICH) Community consciousness Digital safeguarding Full Text Additional Declarations No competing interests reported. Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-7282316","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Research Article","associatedPublications":[],"authors":[{"id":494859644,"identity":"ead250c3-02e5-4579-95ac-5e36b9d3c0bf","order_by":0,"name":"Junshuang Sha","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAyklEQVRIiWNgGAWjYBACxgYGNgaGigMQHg/xWs4cgKgmSgsQsDEwtpGihbn/+LMHP+fdSdzPfoDxwds2Bnlzgg6bkWNu2LvtWWIPTwKz4dw2BsOdDQS18LBJ8G47nNgjwcAmzdvGkGBwgJAWoMMk/84Ba2H/TZyWhgQzad4GiC3MxGmZkWMmLXPssHHPmcRmyTnnJAw3ENJiCHLYm5rDsu3thw9+eFNmI0/QFsMGCO3YAIpVBgYJAuqBQB5K2xNWOgpGwSgYBSMWAADgqkCcXG36ZwAAAABJRU5ErkJggg==","orcid":"","institution":"Huaiyin Normal University","correspondingAuthor":true,"prefix":"","firstName":"Junshuang","middleName":"","lastName":"Sha","suffix":""},{"id":494859645,"identity":"5a9c568a-35e6-4ee3-99ab-7abbbd766fc2","order_by":1,"name":"Wenjie Xu","email":"","orcid":"","institution":"Huaiyin Normal University","correspondingAuthor":false,"prefix":"","firstName":"Wenjie","middleName":"","lastName":"Xu","suffix":""},{"id":494859646,"identity":"d74a4f15-2e8a-4a1c-8cf8-4d932634e595","order_by":2,"name":"ChengNian Xu","email":"","orcid":"","institution":"Shandong Jianzhu University","correspondingAuthor":false,"prefix":"","firstName":"ChengNian","middleName":"","lastName":"Xu","suffix":""},{"id":494859647,"identity":"47faac94-c3a2-4a68-9d9b-1ac668209a2f","order_by":3,"name":"Xibai Liang","email":"","orcid":"","institution":"Changzhou University","correspondingAuthor":false,"prefix":"","firstName":"Xibai","middleName":"","lastName":"Liang","suffix":""}],"badges":[],"createdAt":"2025-08-03 09:08:09","currentVersionCode":1,"declarations":"","doi":"10.21203/rs.3.rs-7282316/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-7282316/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":90018137,"identity":"6eaf44a1-e384-4385-96c1-5e00db550077","added_by":"auto","created_at":"2025-08-27 12:23:41","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":1033635,"visible":true,"origin":"","legend":"","description":"","filename":"TransmediaStorytellingandCommunityConsciousnessConstructionofGrandCanalIntangibleCulturalHeritageinDigitalTwinScenarios.pdf","url":"https://assets-eu.researchsquare.com/files/rs-7282316/v1_covered_3625173f-eef2-4b56-ae9f-a4d99a777142.pdf"}],"financialInterests":"No competing interests reported.","formattedTitle":"Transmedia Storytelling and Community Consciousness Construction of Grand Canal Intangible Cultural Heritage in Digital Twin Scenarios","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":true,"hideJournal":true,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true},"keywords":"Digital twin, Transmedia storytelling, Grand Canal, Intangible cultural heritage (ICH), Community consciousness, Digital safeguarding","lastPublishedDoi":"10.21203/rs.3.rs-7282316/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-7282316/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"\u003cp\u003eAddressing the problems of fragmented narratives and weak community consciousness in the transmission of the Grand Canal Intangible Cultural Heritage (ICH), this study pioneers a Digital Twin (DT)-empowered Transmedia Storytelling (TS) framework. By constructing a multi-dimensional DT model integrating Spatial Twins (historical scenes), Process Twins (craftsmanship processes), and Knowledge Twins (ontological graphs), it designs a multi-modal narrative matrix centered on the DT platform and coordinated with social media, AR, and offline activities. This reconstructs the story world of the Grand Canal ICH and promotes user participation in content co-creation.\u003c/p\u003e\n\u003cp\u003eValidation based on a mixed-methods approach using typical ICH cases shows that this model significantly enhances user immersion (increase of 32%) and cultural cognition (\\(\\:{d}_{z}\\)=0.87, 95% CI [0.69, 1.05]). 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