Analyzing Community Pharmacists’ Knowledge and Behavior Regarding the Sale of Functional Foods at Pharmacy Retailers in the Mekong Delta, Vietnam

Analyzing Community Pharmacists’ Knowledge and Behavior Regarding the Sale of Functional Foods at Pharmacy Retailers in the Mekong Delta, Vietnam | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Research Article Analyzing Community Pharmacists’ Knowledge and Behavior Regarding the Sale of Functional Foods at Pharmacy Retailers in the Mekong Delta, Vietnam Huong V.T.M. Vo, Hung P.N. Nguyen, Vinh N. P, Minh N.T.T. Nguyen, and 2 more This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-3857829/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract Background After the Covid-19 pandemic, there has been a notable increase in people's demand for and usage of functional foods at pharmacy retailers. Consequently, the role of drug sellers in providing guidance and recommendations for the use of functional foods has become increasingly significant. However, the knowledge of drug sellers about functional foods remains limited, often resulting in inaccurate or inappropriate advice to consumers. Objectives The study was conducted to analyze the knowledge and behavior of drug sellers in selling functional foods at pharmacy retailers in the Mekong Delta, Vietnam. Subjects and methods A cross-sectional descriptive study was conducted through a survey of drug sellers at pharmacy retailers in the Mekong Delta during the period from June 2022 to March 2023. The questionnaire was constructed using the following factors based on the theory of planned behavior (TBP) model, consisting of 32 observed variables. Results Of the 575 drug retailers participating in the study, drug sellers with good knowledge accounted for 52%. The scale exhibited reliability, with both Cronbach's Alpha coefficients exceeding 0.7 and variable-total correlation surpassing 0.3. Exploratory Factor Analysis indicated that the constructed scale is of high quality. Multivariate regression analysis showed that “Perceived behavioral control” affects the selling behavior of functional foods among drug sellers at drug retailers. Conclusion Considering the selling behavior of functional foods by drug sellers during their professional practice is vital to ensure the health benefits of consumers and promote the development of the functional food market. Selling behavior functional foods knowledge attitude behavior factor analysis Full Text Additional Declarations No competing interests reported. Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-3857829","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Research Article","associatedPublications":[],"authors":[{"id":267415301,"identity":"4c35f69c-c861-4cd4-9ba5-e8d253d71edc","order_by":0,"name":"Huong V.T.M. 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Consequently, the role of drug sellers in providing guidance and recommendations for the use of functional foods has become increasingly significant. However, the knowledge of drug sellers about functional foods remains limited, often resulting in inaccurate or inappropriate advice to consumers.\u003c/p\u003e\u003ch2\u003eObjectives\u003c/h2\u003e \u003cp\u003eThe study was conducted to analyze the knowledge and behavior of drug sellers in selling functional foods at pharmacy retailers in the Mekong Delta, Vietnam. \u003cb\u003eSubjects and\u003c/b\u003e\u003c/p\u003e\u003ch2\u003emethods\u003c/h2\u003e \u003cp\u003eA cross-sectional descriptive study was conducted through a survey of drug sellers at pharmacy retailers in the Mekong Delta during the period from June 2022 to March 2023. The questionnaire was constructed using the following factors based on the theory of planned behavior (TBP) model, consisting of 32 observed variables.\u003c/p\u003e\u003ch2\u003eResults\u003c/h2\u003e \u003cp\u003eOf the 575 drug retailers participating in the study, drug sellers with good knowledge accounted for 52%. The scale exhibited reliability, with both Cronbach's Alpha coefficients exceeding 0.7 and variable-total correlation surpassing 0.3. Exploratory Factor Analysis indicated that the constructed scale is of high quality. Multivariate regression analysis showed that \u0026ldquo;Perceived behavioral control\u0026rdquo; affects the selling behavior of functional foods among drug sellers at drug retailers.\u003c/p\u003e\u003ch2\u003eConclusion\u003c/h2\u003e \u003cp\u003eConsidering the selling behavior of functional foods by drug sellers during their professional practice is vital to ensure the health benefits of consumers and promote the development of the functional food market.\u003c/p\u003e","manuscriptTitle":"Analyzing Community Pharmacists’ Knowledge and Behavior Regarding the Sale of Functional Foods at Pharmacy Retailers in the Mekong Delta, Vietnam","msid":"","msnumber":"","nonDraftVersions":[{"code":1,"date":"2024-01-18 14:08:32","doi":"10.21203/rs.3.rs-3857829/v1","editorialEvents":[{"type":"communityComments","content":0}],"status":"published","journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true}}],"origin":"","ownerIdentity":"25cba9a9-f1e7-482a-9f35-e64cf11c74bb","owner":[],"postedDate":"January 18th, 2024","published":true,"recentEditorialEvents":[],"rejectedJournal":[],"revision":"","amendment":"","status":"posted","subjectAreas":[],"tags":[],"updatedAt":"2024-01-27T10:30:01+00:00","versionOfRecord":[],"versionCreatedAt":"2024-01-18 14:08:32","video":"","vorDoi":"","vorDoiUrl":"","workflowStages":[]},"version":"v1","identity":"rs-3857829","journalConfig":"researchsquare"},"__N_SSP":true},"page":"/article/[identity]/[[...version]]","query":{"redirect":"/article/rs-3857829","identity":"rs-3857829","version":["v1"]},"buildId":"qtupq5eGEP_6zYnWcrvyt","isFallback":false,"isExperimentalCompile":false,"dynamicIds":[84888],"gssp":true,"scriptLoader":[]}