A primer on running human behavioural experiments online

Moving from the lab to an online environment opens up enormous potential to collect behavioural data from thousands of participants with the click of a button. However, getting the first online experiment running requires familiarisation with a number of new tools and terminologies. There exist a number of tutorials and hands-on guides that can facilitate this process, but these are often tailored to one specific online platform. The aim of this paper is to give a broad introduction to the world of online testing. This will provide a high-level understanding of the infrastructure before diving into specific details with more in-depth tutorials. Becoming familiar with these tools allows moving from hypothesis to experimental data within hours.