UnrealAdBlend: Immersive 3D Ad Content Creation via Game Engine Pipelines

UnrealAdBlend: Immersive 3D Ad Content Creation via Game Engine Pipelines | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Research Article UnrealAdBlend: Immersive 3D Ad Content Creation via Game Engine Pipelines Xiao Hu This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-6794126/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract The digital advertising landscape is evolving rapidly, with immersive 3D content gaining traction for its potential to engage users more effectively than traditional formats. In this context, we present UnrealAdBlend, an innovative framework that utilizes game engine pipelines to create captivating 3D advertisements. By fusing advanced game development tools with advertising strategies, UnrealAdBlend enables advertisers to design and implement interactive experiences that drive user engagement. The framework prioritizes efficiency by reducing production time while offering the flexibility to modify content for diverse platforms. Additionally, we incorporate optimization techniques within the game engine to guarantee real-time performance of the generated ad content. Evaluation metrics indicate that ads developed through UnrealAdBlend significantly enhance viewer retention and interaction compared to conventional 2D advertisements, illustrating a substantial shift in how advertising can leverage technology and creativity to captivate audiences. Computer Architecture and Engineering User Engagement 3D Ad Creation Engine Pipelines Full Text Additional Declarations The authors declare no competing interests. Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-6794126","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Research Article","associatedPublications":[],"authors":[{"id":464715323,"identity":"b3b94383-4ea8-4721-bea6-fb0a3f9beae4","order_by":0,"name":"Xiao Hu","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAnUlEQVRIiWNgGAWjYDACCQbmhx8qwEwDorWwGUucIVELgwRvGylaDG73GBhIzjuc2MDevE2CKC2Sc84YPCjcBtTCc6yMOC38EjlAW7Ydzm2QyDEjTgsbUIsE7xygFvk3RGrhB2tpANnCQ6QWyRlpZcYSx9Lr23jSii2I0mJwI3nzww811sb87Ic33iBKCxywkaZ8FIyCUTAKRgFeAABtCioNduRwaQAAAABJRU5ErkJggg==","orcid":"","institution":"University of Washington","correspondingAuthor":true,"prefix":"","firstName":"Xiao","middleName":"","lastName":"Hu","suffix":""}],"badges":[],"createdAt":"2025-06-01 06:40:24","currentVersionCode":1,"declarations":{"humanSubjects":false,"vertebrateSubjects":false,"conflictsOfInterestStatement":false,"humanSubjectEthicalGuidelines":false,"humanSubjectConsent":false,"humanSubjectClinicalTrial":false,"humanSubjectCaseReport":false,"vertebrateSubjectEthicalGuidelines":false},"doi":"10.21203/rs.3.rs-6794126/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-6794126/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":83805189,"identity":"11e45383-9767-482d-bba0-3bf8a0a372be","added_by":"auto","created_at":"2025-06-03 04:38:54","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":633851,"visible":true,"origin":"","legend":"","description":"","filename":"UnrealAdBlendImmersive3DAdContentCreationviaGameEnginePipelines6.pdf","url":"https://assets-eu.researchsquare.com/files/rs-6794126/v1_covered_2144c675-d456-4019-908c-2e4795a8f7c4.pdf"}],"financialInterests":"The authors declare no competing interests.","formattedTitle":"\u003cp\u003e\u003cstrong\u003eUnrealAdBlend: Immersive 3D Ad Content Creation via Game Engine Pipelines\u003c/strong\u003e\u003c/p\u003e","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":true,"hideJournal":true,"highlight":"","institution":"University of Washington","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true},"keywords":"User Engagement, 3D Ad Creation, Engine Pipelines","lastPublishedDoi":"10.21203/rs.3.rs-6794126/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-6794126/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"\u003cp\u003eThe digital advertising landscape is evolving rapidly, with immersive 3D content gaining traction for its potential to engage users more effectively than traditional formats. 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