What Drives Designers' Continuance Intention of AIGC to Enhance Creative Ideation in Product Conceptualization?

What Drives Designers' Continuance Intention of AIGC to Enhance Creative Ideation in Product Conceptualization? | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article What Drives Designers' Continuance Intention of AIGC to Enhance Creative Ideation in Product Conceptualization? Guanfang Weng, Chunlei Xu, Dongmei Peng, Jeremy Cenci, Mingjie Shen, and 1 more This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-7415572/v1 This work is licensed under a CC BY 4.0 License Status: Under Review Version 1 posted 10 You are reading this latest preprint version Abstract With the continuous advancement of Generative Artificial Intelligence Content(AIGC) technology, the application of AIGC drawing tools in product design has shown great potential, and utilizing them to foster creativity generation has become a common method in design innovation.However, the willingness of designers to continue using this technology and the key factors influencing their decisions still require further in-depth research.Based on this, this study establishes a theoretical model for the continuance intention of AIGC drawing tools in fostering creativity generation, integrating the Diffusion of Innovation Theory (DIT) and the Expectation Confirmation Model of IS Continuance (ECM-ISC).Through empirical analysis of 423 valid data points and the application of the PLS-SEM structural equation model, we explored various factors influencing designers' continuance intention and the underlying reasons.The results indicate that satisfaction is the most significant positive factor affecting continued use intention, while perceived usefulness and task technology fit also have a significant positive impact on continuance intention. However, self-efficacy and subjective norm have no significant impact on continuance intention.This study provides important theoretical and practical guidance for the application of AIGC technology in the design field and offers profound insights into the development of design creativity and technology. Business and commerce/Business and management Social science/Business and management Business and commerce/Information systems and information technology AIGC product design continuance intention diffusion of innovation theory expectation confirmation model of IS continuance creative ideation Full Text Additional Declarations No competing interests reported. Cite Share Download PDF Status: Under Review Version 1 posted Editorial decision: Revision requested 23 Mar, 2026 Reviews received at journal 21 Mar, 2026 Reviews received at journal 15 Mar, 2026 Reviewers agreed at journal 09 Mar, 2026 Reviewers agreed at journal 09 Mar, 2026 Reviewers invited by journal 09 Mar, 2026 Editor assigned by journal 23 Dec, 2025 Editor invited by journal 08 Sep, 2025 Submission checks completed at journal 04 Sep, 2025 First submitted to journal 04 Sep, 2025 You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. 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Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-7415572","acceptedTermsAndConditions":true,"allowDirectSubmit":false,"archivedVersions":[],"articleType":"Article","associatedPublications":[],"authors":[{"id":604224361,"identity":"ba30e810-3d1e-4d10-8b55-a2e17d7cc4a5","order_by":0,"name":"Guanfang Weng","email":"","orcid":"","institution":"Shandong University of Art and Design","correspondingAuthor":false,"prefix":"","firstName":"Guanfang","middleName":"","lastName":"Weng","suffix":""},{"id":604224363,"identity":"fee49be8-074f-42cd-861b-954633c6680c","order_by":1,"name":"Chunlei Xu","email":"","orcid":"","institution":"Lanzhou 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