Impact of E-Marketing Strategies on Consumer behavior in Various Industries During the COVID-19 Period.

To determine how consumer behavior in various industries during the COVID-19 period was impacted by e-marketing strategies. It is still quite new to study this aspect of consumer behavior. especially in the context of Sri Lanka. In light of the COVID-19 epidemic, this study aims to examine the literature on consumer purchasing trends in the garment business, education industry, entertainment industry, health industry, and the E-marketing tactics of companies in these industries. The study contributes new knowledge by identifying various E-Marketing tactics, changes in consumer purchasing patterns, and the causes of such shifts, particularly under pandemic situations, a phenomenon that is uncommon in earlier literature.