The COVID Shock to Online Retail: The Persistence of New Online Shopping Habits and Implications for the Future of Cities
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Abstract
Online shopping surged at the start of the COVID-19 pandemic across three product categories: groceries, restaurants, and general goods. Consumers maintained higher levels of online spending through August 2021 as compared to pre-pandemic levels. Increases at restaurants and on general goods were driven primarily by occasional online shoppers, while increase for groceries were driven by both occasional and first-time online shoppers. Online retail participation also increased among shoppers who live in low-income neighborhoods and neighborhoods with over 30 percent non-White residents.
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