Alexander Todorov, Face Value: The Irresistible Influence of First Impressions (Princeton, NJ: Princeton University Press). 336 pages. ISBN: 9781400885725. Hardcover $32.95. Book Review.

In Face Value, Alexander Todorov provides scientific insights regarding a very intuitive and irresistible human inclination: the formation of first impressions. With only a single, split-second glance at someone’s face, people unconsciously form judgements about someone’s character. According to Todorov, these judgements have significant consequences in our everyday life. For example, politicians that look more competent are more likely to get elected. Face Value provides an overview of research into the consequences, origins, and accuracy of first impressions from the face, summarized and examined in this book review.