A Comprehensive Literature Review on Marketing Strategies of Various Industries Within COVID-19

Depending on the specific circumstances of the many industries around the world, marketing methods may vary. There are numerous methods to classify some general tactics, though. Due to the outbreak, the market has undergone tremendous transformation. Every industry is being impacted by the coronavirus outbreak differently, with some being hammered more than others. Deliveries have been discontinued in some regions of the world where only basic services are operating while deliveries are highly reliant in other parts of the world. For this reason, in accordance with this stage, briefly define and explain about that the marketing strategies in many industries, such as tourism industry, beverage industry, agricultural business, hotel industry, and construction industry with the period of COVID-19 pandemic. This statement is based on the recommendation to proceed with theoretical and empirical literatures linked to industrial marketing strategies while taking Sri Lankan and international context into consideration.