Multicriteria Model for Measuring the Potential of Cultural Identity in the Tourism Development of Sincelejo, Colombia

The purpose of this article is to present a multi-criteria model designed to evaluate the potential of Sincelejo's cultural identity for tourism development. A descriptive quantitative methodology was used, which included a survey of 211 participants. A decision support method was applied, using the Weighted Additive Sum approach, following the multi-attribute method. Based on the information gathered, the elements of cultural identity shared by most of the criteria were identi-fied, highlighting the gastronomic, social, and cultural traditions and customs of the region, the results of which made it possible to design a composite indicator to evaluate the tourism potential of cultural identity in the area.