An Assessment of the Broadcast Media Campaign Against Gender Based Violence in Benin City: A Study of Selected Radio Stations

This study assessed the effectiveness of the broadcast media campaign against gender-based violence in Benin City, focusing on radio stations as the primary medium of dissemination. Gender based violence remains a significant concern in many societies, including Benin City, and media campaigns have been recognized as crucial tools for raising awareness and promoting behavioural change. This study assessed the impact of the radio campaign on public knowledge, attitudes, and behaviours related to gender based violence. The research adopted a mixed-methods approach, combining quantitative surveys and qualitative interviews. The surveys gathered data on participants' exposure to the campaign, knowledge about gender based violence, attitudes towards survivors, and intentions to take action. The interviews provided in-depth insight into participants' perceptions of the campaign and its effectiveness. The findings will contribute to understanding the role of radio stations in combating gender based violence and inform the design of future media campaigns. The research outcomes have the potential to inform policymakers, broadcasters, and activists working to address gender based violence in Benin City, facilitating evidence-based strategies for preventing and addressing this pervasive social issue.