Analysis of the Portal Website Design of Four HBCUs in MS

The portal website of a university or a college usually represents the cultural characteristics and teaching advantages and plays a vital role in higher education, showing the style of the university or college to society and improving the admission rate. Mississippi State (MS) is bounded by the Mississippi River in the west and the Gulf of Mexico in the south, with a population of 3.1 million. It has a rich cultural heritage, and many universities, especially historically black colleges and universities (HBCUS), have strong scientific research strength in agriculture, medicine, petrochemicals and papermaking. Therefore, this article will analyze the design of the portal websites of four HBCUs in Mississippi from two aspects: user experience (UE) and functional architecture (FA), determine their advantages, disadvantages, similarities and differences, and propose some optimization suggestions.