Startup Development Project: Munchies Merch

Everyone certainly has their entertainment tastes, such as being more likely to like Chinese pop music (C-Pop) and Korean pop music (K-Pop). It is undeniable that the world of music today has spread to various countries and reached many people, from teenagers to adults. This business project of Munchies Merch is made for music fans who love collecting all of their favorite band's merchandise. The business project of Munchies Merch will create innovation by making a forum for all the K-Pop and C-Pop fans. The flow of orders to the transaction system is the same as the big e-commerce platforms in Indonesia. Keeping up with technological advances, this business tries to create an experience of making a forum for the fans that will give a new experience of shopping, hanging out, and making new friends on it. In this business project, several aspects will be discussed, such as marketing, human resources and management, operations, and finance. The method that will be used for this business project is market research directly with the segmented people (the music fans and people who like to collect merchandise from a band) to find out if the business is feasible to run. The expected result that Munchies Merch wants is to become a huge merchandise market for all music fans and lovers and to become an official distributor of albums, photos, clothes, and many more from the artists.