From Competition to Collaboration: How Digital Transformation Reshapes value capture Orientation in Manufacturing Supply Chains

From Competition to Collaboration: How Digital Transformation Reshapes value capture Orientation in Manufacturing Supply Chains | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article From Competition to Collaboration: How Digital Transformation Reshapes value capture Orientation in Manufacturing Supply Chains Mao Jian Yu This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-6833788/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract Obtaining fair and reasonable value returns from supply chain collaboration is crucial for maintaining the security and stability of the supply chain and for building a competitive advantage based on supply chain dynamics. Can digital transformation drive enterprises to adopt a common-interest orientation that emphasizes the overall interests of the supply chain? Theoretical derivation and empirical evidence from publicly listed manufacturing companies indicate that digital transformation enables enterprises to shift towards a value capture orientation based on shared interests. This conclusion remains robust after a series of tests for robustness and endogeneity. Mechanism analysis reveals that digital transformation facilitates this shift through three pathways: customer value co-creation, collaborative innovation with customers, and the stabilization of customer relationships. Heterogeneity analysis shows that the transformation towards a value capture orientation under digital transformation is particularly pronounced in certain categories of enterprises: those operating in regions with higher marketization levels, firms in highly competitive industries, non-state-owned enterprises, and companies that emphasize research and development innovation. This study verifies the transition towards a value capture orientation from the unique perspective of supply chain power, deepening the theoretical understanding of supply chain value transformation under digitalization and providing insights for enterprises seeking to gain supply chain-based competitive advantages. JEL codes:L14; 033 ; M15 Business and commerce/Business and management Business and commerce/Operational research Digital transformation value capture orientation possessed power realized power Full Text Additional Declarations No competing interests reported. Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-6833788","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Article","associatedPublications":[],"authors":[{"id":504781156,"identity":"8fc2a4ef-f341-4d5e-a841-f4eda6c90a10","order_by":0,"name":"Mao Jian Yu","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAA5ElEQVRIiWNgGAWjYNACHgkGBvYGKOcA0Vp4QEoTiNYCAhIJRGoxuJGd+OGDjIW8ueQb448/fzDI8d1IYPxcgFdL7mbJGTwShjtn55hJ8yQwGEveSGCWnoFfywZpHh4Jxg23c8yYgQ5L3HAjgY2Zh4Atv4Fa7DfcPGP88UcCQz0xWraBbAEazmMgAXRYggEhLZJn3m6zBPolecOZtDJpnjQJw5lnHjZL49PCdzx3842PPXW2G44f3vzxh42NPN/x5IOf8WlROAAkGHvgfAkQtwGPBgYGebD0D7xqRsEoGAWjYKQDAFaVTHhGtJ2yAAAAAElFTkSuQmCC","orcid":"","institution":"University of Shanghai for Science and Technology","correspondingAuthor":true,"prefix":"","firstName":"Mao","middleName":"Jian","lastName":"Yu","suffix":""}],"badges":[],"createdAt":"2025-06-06 05:38:16","currentVersionCode":1,"declarations":"","doi":"10.21203/rs.3.rs-6833788/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-6833788/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":98596728,"identity":"0b2b139e-997d-4f09-94ea-53a752d33d20","added_by":"auto","created_at":"2025-12-19 11:40:13","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":600571,"visible":true,"origin":"","legend":"","description":"","filename":"Manuscript.pdf","url":"https://assets-eu.researchsquare.com/files/rs-6833788/v1_covered_a7d8b4c0-4d12-4c3e-8484-79d07faef3f2.pdf"}],"financialInterests":"No competing interests reported.","formattedTitle":"From Competition to Collaboration: How Digital Transformation Reshapes value capture Orientation in Manufacturing Supply Chains","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":false,"hideJournal":true,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true},"keywords":"Digital transformation, value capture orientation, possessed power, realized power","lastPublishedDoi":"10.21203/rs.3.rs-6833788/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-6833788/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"\u003cp\u003eObtaining fair and reasonable value returns from supply chain collaboration is crucial for maintaining the security and stability of the supply chain and for building a competitive advantage based on supply chain dynamics. 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