Revival of Fitness Cube – A Case

Fitness Cube , one of the well-known fitness center in the city of Bangalore South, Uttarahalli Main Road has been actively involved in inculcating and promoting fitness to people through easy mechanisms comprising of various fitness activities from past 14 years. After rounds of interview and observations been made it was found that during this period; there was 30-percent reduction in business though it was one of the best in South Bangalore. Mr.Kiran Owner and Fitness Trainer was worried during this bleak period though he had changed his way of business. Before COVID-19, the business was gradually down and revenues were not satisfactory and at break even. COVID-19 Pandemic creeped in and further, the situation was very worst as Government announced the closure of fitness centers across India. This case let presents the unique facts pertaining to Fitness Cube in Mr.Kiran had to face challenges and further improvements to sustain the GYM business. During this transition, COVID-19 Pandemic further elevated the maintenance of fitness centre which is presented in this case.