Factors Related to Information and Communication Technologies Adoption in Small Businesses in Colombia

Abstract This study is an analysis of how a set of factors influenced the decision to adopt information and communication technologies (ICTs) in small businesses in Colombia; for this purpose, a logistic modeling is applied wherein the explained variable represents the companies’ decision to adopt ICTs. The main explanatory elements include the demographic aspects of the owner, the company characteristics, and the legal practice of the company and its social capital. Data from the Microbusiness Survey 2019 conducted by the National Administrative Department of Statistics of Colombia were employed. The study results noted that personal aspects such as the age and gender of the owner have an impact on the adoption of ICTs. Moreover, computer equipment is critical in these small businesses, thereby making a policy of subsidizing the acquisition of these devices relevant. In addition, business formality and social capital ties have a positive influence on the use of ICTs.