Evaluating Olympic Pictograms Using Fuzzy TOPSIS – Focus on Judo, Taekwondo, Boxing, and Wrestling

This study evaluated the ranking of comprehensibility of the pictograms for judo, taekwondo, boxing, and wrestling used in the six games from the 27th Sydney Olympics in 2000 to the 32nd Tokyo Olympics in 2021. The evaluation was done using the Fuzzy TOPSIS method, one of the multi-criteria decision-making methodologies commonly used in economics and others fields. The results are as follows. The first, pictograms from the 2008 Beijing Olympics ranked first in three sports: taekwondo, boxing, and wrestling, but there were no pictograms that consistently ranked first or sixth in all sports. Second, the result of the sensitivity analysis shows a possibility that the ranking will be reversed if the weight of the evaluation factors changes, but in the 1000-time repetitive prediction, the better the evaluation ranking, the closer the value of the priority ranking to the ideal solution on average even if the weight changes.