A Primary Probe into Customer Perception About Moocs During Covid Era

Purpose: - The pandemic created a lot of trouble for students across the world. MOOCsserved as a saviour in these turbulent times and hence a number of enrollments in these coursessurged during the pandemic. The purpose of this paper is to have a firsthand feel of theperception of the customers about the MOOC courses they joined and completed duringCovid-19.Design/ Methodology/ Approach: -The data collected was collected through Google Forms,Various secondary data sources - Research Papers and Industry reports were harnessed forthis purpose.Findings: - The results of the study indicate that most of the people who enrolled in MOOCsduring the lockdown period, were having a favourable impression of the same. The study alsoindicated the importance of social media and WOM for spreading awareness and increasingthe sale of MOOC courses.Keywords: - Covid-19, Massive open online courses (MOOCs), Higher educationinstitutions, Flexibility in learning, Marketing Strategies.Paper Type: - Exploratory research paper