Creativity and the Social Brain

The neuroscience of imagination has revealed extensive parallels between the brain correlates of creative cognition and those of social cognition. There is, however, scarcely any exchange of ideas between the different research communities that is aimed at understanding what such commonalities reveal. The evidence indicates that there are some fundamental similarities in very nature of the information processing mechanisms that underlie cognitive and social aspects of mental life that are customarily viewed to be quite distinct from one another. This chapter features reflections on these similarities by generating cross-connections between current knowledge on creative cognition and social cognition. Themes that are explored include candidate mechanisms of correspondences between creativity and social behaviour, such as the ‘intention to communicate’ (by means of expression), the ‘intention to understand’ (by means of inference and discovery), and the ‘personal relevance bias’ (by means of alertness to self-related salience and significance).