Flower boys and Muscled men: Comparing South Korean "Soft masculinity" and African body image

This study contains the study of the men of two different continents to understand the similarities and differences in the ideal body image and fashion trends of Asian and African boys. The ubiquity of the muscle image and disorder in eating is rising all over the world among both men and women. From the historical time, the men are portrayed as a strong and muscular living beings with large volumes of pump bodies. But this study aims to show the cross-cultural research on body image and the study of body image which can be used in multidisciplinary research to operationalise the "Culture" of the different continents more effectively. Results show that Korean men had the least desire for muscularity relative to the men in Uganda. While African carve strong muscular bodies for their perfect image, South Korean like to have "prettier" looks the phenomenon of Kkonminam i.e., the appearance of "Flower Boy" or "Flower Men".