Current Trends in Digital Marketing

Marketing is a dynamic concept. It adapts according to the current market trends. It has become a multidimensional aspect, ever since people have started to realize its importance. First developed as the Production Concept (from the beginning of capitalism), which fixated on the production of goods only. Today, it majorly focuses on Customer Experience and Satisfaction. Among new marketing trends, Digital Marketing is one of the flourishing marketing strategies. It has escalated during the time of Covid-19 as everything has switched to the online mode. From local vendors to the education system everyone is using a digital approach to reach their customers. This paper answers the question of what is digital marketing? And, what are the emerging/new digital marketing trends?