Geoheritage of a Mountain Tourist Route (High Atlas, Morocco): Digital Promotion and Visitor Typology

In the digital era, enhancing the heritage resources of a tourist route means describing and networking them to promote their visibility and attractiveness. Prior studies mainly assess mountainous region’s natural resources through multi-indicator descriptive evaluation. This study aims to develop a comprehensive measurement of indicator’s value while assessing the tourism development potential of mountainous rural area. It concerns the main tourist route of the UNESCO M'Goun Geopark, located in the central High Atlas of Morocco. It also involves analyzing the criteria for choosing this destination by segmenting tourists' consumption experiences. Statistical analysis of the collected data reveals five dimensions of destination choice and four visitor groups. This article proposes to discuss findings and their applicability in terms of tourism destination management and decision-making, which can help local governments to rationally allocate tourism resources and land use.