Pride and Guilt as Mediators in the Relationship Between Connection to Nature and Pro-Environmental Intention

Abstract As a result of the environmental issues, different variables have been studied in relation to environmental concern and pro-environmental behavior. Among these are the connection to nature and moral emotions. In a first study (n =95), pride and guilt were found to be emotions which can be explained by the perceived environmental impact of those rather than the behavior itself. In a second study, it was observed that pride and guilt play a mediating role in the relationship between connectedness to nature and pro-environmental behavioral intention (n = 244). On the other hand, in the relationship between love for nature and behavioral intention, pride, but not guilt, played a mediating role (n = 253). Thus, the importance of fostering both pride and guilt in attaining higher levels of environmentally conscious behavior, as well as of considering people's perceptions of the impact of their behaviors on the environment, is highlighted.