EMBRACING PHYGITAL TRANSFORMATION FOR SUSTAINABILITY: IKEA'S JOURNEY

KAAKANDIKAR, Dr.RISHIKAYSH
2024 · doi:10.5281/zenodo.13705463 · W6930392181
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Abstract

This case study explores how IKEA, a global home furnishings retailer, has successfully embracedphygital transformation to promote sustainability. By leveraging technology and digital initiatives, IKEAhas revolutionized the customer experience, reduced waste, and encouraged sustainable living. Thecase study delves into the key strategies and initiatives undertaken by IKEA, including introducing theIKEA Place app and implementing the "Second Life for Furniture" platform. It also highlights the positiveoutcomes and challenges faced during this transformative journey. Overall, IKEA's approach serves asan inspiring example for businesses looking to merge the physical and digital realms to achievesustainability goals
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EMBRACING PHYGITAL TRANSFORMATION FOR SUSTAINABILITY: IKEA'S JOURNEY Description This case study explores how IKEA, a global home furnishings retailer, has successfully embraced phygital transformation to promote sustainability. By leveraging technology and digital initiatives, IKEA has revolutionized the customer experience, reduced waste, and encouraged sustainable living. The case study delves into the key strategies and initiatives undertaken by IKEA, including introducing the IKEA Place app and implementing the "Second Life for Furniture" platform. It also highlights the positive outcomes and challenges faced during this transformative journey. Overall, IKEA's approach serves as an inspiring example for businesses looking to merge the physical and digital realms to achieve sustainability goals Files 153CP24V21I06_12187923 (4).pdf Files (377.4 kB) | Name | Size | Download all | |---|---|---| | md5:cf6bca0f327c6fc186dc1579040aaba3 | 377.4 kB | Preview Download |

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