The Metaverse in Tourism and the Airline Industry

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This paper analyzes the potential of the Metaverse in tourism and the airline industry, focusing on its applications in marketing, customer service, and sales.

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Abstract

This paper aims to analyze the potential of using the Metaverse in the Tourism Industry, and in particular the Airline industry, by providing some examples of what the industry is already doing, specifically in the Marketing, Customer Service, and Sales areas.
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europepmc
last seen: 2026-05-19T01:45:01.086888+00:00
unpaywall
last seen: 2026-06-02T02:00:03.124865+00:00
License: CC-BY-4.0