Sales Forecasting Model Based on BP Neural Network Optimized by Improved Immune Genetic Algorithm

A new sales forecasting model based on an Improved Immune Genetic Algorithm (IIGA), IIGA that optimizes the BPNN (IIGA-BP) has been proposed. The IIGA presents a new way of population initialization, a regulatory mechanism of antibody concentration, and a design method of adaptive crossover operator and mutation operator, which effectively improved the convergence ability and optimization anility of IIGA. And IIGA can optimize the BPNN’s initial weights and threshold and improve the randomness of network parameters as well as the drawbacks that lead to output instability of BPNN and easiness into local minimum value. It taking the past records of sales figures of a certain steel enterprise as an example, utilizing the Matlab to construct the BP neural network, Immune Genetic Algorithm that optimizes the BPNN (IGA-BP), IGA-BP neural network, and IIGA-BP neural network prediction models for simulation and comparative analysis. The experiment demonstrates that IIGA-BP neural network prediction model possessing a higher prediction accuracy and more stable prediction effects.