Dancing in Digital Chains: Measuring Communication Effect and Infringement in Chinese-Style Dance Short Videos

Dancing in Digital Chains: Measuring Communication Effect and Infringement in Chinese-Style Dance Short Videos | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article Dancing in Digital Chains: Measuring Communication Effect and Infringement in Chinese-Style Dance Short Videos Ming Ma, Wei Li, Yan Yan This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-6233471/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract This study explores the dynamic tension between traditional culture dissemination and copyright protection in the digital age using Chinese-style dance short videos (CSDSV) as a case. Based on the “perception-psychological attitude-behavior” framework and combining CiteSpace knowledge graphs with empirical surveys, the core findings are as follows: (1) Algorithm-empowered dissemination logic: CSDSV constructs a “visual traditionalism” paradigm via standardized production of cultural symbols. Platform algorithms reinforce user cognitive frameworks through agenda-setting, driving cultural commodification. (2) Paradoxical audience behavior: Audience cognitive depth (p=0.003) and behavioral engagement (0.9<r<1) show a strong correlation, yet high content familiarity (p<0.01) triggers psychological reactance, revealing the “cognitive overload-behavioral withdrawal” contradiction induced by algorithmic recommendations. (3) Triple dilemma in infringement determination: CSDSV infringement disputes focus on dance arrangement similarity, ambiguous fair use boundaries, and lack of platform responsibility. The study proposes a substantial presentation standard to quantify infringement by creating a collaborative framework for creation, copyright protection, and platform governance. Humanities/Cultural and media studies Social science/Cultural and media studies Chinese-style dance short videos (CSDSV) Communication effect Right of communication through information network (RCIN) Psychological attitude User perception standard Full Text Additional Declarations No competing interests reported. Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. 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Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-6233471","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Article","associatedPublications":[],"authors":[{"id":463307004,"identity":"fadfee91-c5b2-463f-ba11-632a452a40bb","order_by":0,"name":"Ming Ma","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAx0lEQVRIiWNgGAWjYDACZjBpw8CGzCVGSxoDGxvRWiDgMAMD0Vp023kPv7pRc16eT77HTIKhwjqxQezwAbxazA7zpVnnHLtt2MbGA9RyJj2xQTotgYAWHjPjHLbbCWwgLYxth4FacgyI0PLvHFTLP+K0GD/ObTsA1dJApC3MuX3JQL+kFVskHEs3biPol/NnjD/nfLOTl28+vPHGhxpr2X7p5AN4tQABmwSE5jBgABnPRkg9EDB/gNDsD4hQPApGwSgYBSMRAABaKD0nx+62wgAAAABJRU5ErkJggg==","orcid":"","institution":"City University of Macau","correspondingAuthor":true,"prefix":"","firstName":"Ming","middleName":"","lastName":"Ma","suffix":""},{"id":463307005,"identity":"3f8def20-7de1-497c-a526-091bcf0ff2ba","order_by":1,"name":"Wei Li","email":"","orcid":"","institution":"City University of Macau","correspondingAuthor":false,"prefix":"","firstName":"Wei","middleName":"","lastName":"Li","suffix":""},{"id":463307006,"identity":"b7c7822b-7be7-48aa-9368-43fb306ece3e","order_by":2,"name":"Yan Yan","email":"","orcid":"","institution":"City University of Macau","correspondingAuthor":false,"prefix":"","firstName":"Yan","middleName":"","lastName":"Yan","suffix":""}],"badges":[],"createdAt":"2025-03-15 14:38:18","currentVersionCode":1,"declarations":"","doi":"10.21203/rs.3.rs-6233471/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-6233471/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":83934142,"identity":"b18b9abb-2323-4295-8695-6887347425b8","added_by":"auto","created_at":"2025-06-04 16:01:56","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":826276,"visible":true,"origin":"","legend":"","description":"","filename":"anonymousDancinginDigitalChains.pdf","url":"https://assets-eu.researchsquare.com/files/rs-6233471/v1_covered_a64d72a7-ebe9-48c8-bf96-1d52360719e2.pdf"}],"financialInterests":"No competing interests reported.","formattedTitle":"Dancing in Digital Chains: Measuring Communication Effect and Infringement in Chinese-Style Dance Short Videos","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":false,"hideJournal":true,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true},"keywords":"Chinese-style dance short videos (CSDSV), Communication effect, Right of communication through information network (RCIN), Psychological attitude, User perception standard","lastPublishedDoi":"10.21203/rs.3.rs-6233471/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-6233471/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"This study explores the dynamic tension between traditional culture dissemination and copyright protection in the digital age using Chinese-style dance short videos (CSDSV) as a case. 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