Application of Strategy and Innovation at PT Garudafood Putra Putri Jaya Tbk during the COVID-19 Pandemic

Business competition that is getting tougher in the era of globalization must be addressed by business actors / businesses by implementing strategic steps for the continuity of their business. The emergence of the COVID-19 pandemic that has hit almost all over the world has resulted in paralyzed aspects of life such as education and the economy which resulted in schools being closed and many companies reducing production activities and even some layoffs (PHK).