The psychosocial dimension of power: an emotional analysis of the discourse on globalization of the Davos elite

This work focused the psychosocial dynamics underlying the political and cultural action of the global elite, through a pilot study of the image of globalization of the World Economic Forum (WEF) addressed to identify possible strategies for developing those dynamics in a more democratic and socio-economically fair way and strengthening the global civil coexistence. The results show the centrality of specific relational and organizational models, based on the orientation to possess the other, the need for power as dominant social motivation and a mythical conception of supranational financial institutions which let them to operate without real commission, nor evaluation of efficacy, from their beneficiaries. On the basis of this scenario, two ways of development have been identified: the valorization of the other as a resource for the reciprocal development and the passage from a compliance based logic of action to a commonly agreed goals and products based one.