Self-Presentation in Interracial Settings: The Competence Downshift by White Liberals

Most Whites, particularly socio-political liberals, now endorse racial equality. Archival and experimental research reveals a subtle but reliable ironic consequence: White liberals self-present less competence to minorities than to other Whites—that is, they patronize minorities stereotyped as lower status and less competent. In an initial archival demonstration of the competence downshift, Study 1 examined the content of White Republican and Democratic presidential candidates’ campaign speeches. Although Republican candidates did not significantly shift language based on audience racial composition, Democratic candidates used less competence-related language to minority audiences than to White audiences. Across five experiments (total N = 2,157), White participants responded to a Black or White hypothetical (Studies 2, 3, 4, S1) or ostensibly real (Study 5) interaction partner. Three indicators of self-presentation converged: sophistication of vocabulary selected for an assignment, competence-related traits selected for an introduction, and competence-related content of brief, open-ended introductions. Conservatism indicators included: self-reported political affiliation (liberal-conservative), Right-Wing Authoritarianism (values-based conservatism) and Social Dominance Orientation (hierarchy-based conservatism). Internal meta-analyses revealed that liberals—but not conservatives—presented less competence to Black interaction partners than to White ones. The simple effect was small but significant across studies, and most reliable for the self-reported measure of conservatism. This possibly unintentional but ultimately patronizing competence-downshift suggests that well-intentioned liberal Whites may draw on low-status/competence stereotypes to affiliate with minorities.