New Hotspot of Pet Economy: Study of Consumers' Purchase Intent for Pet Toys in China

With the improvement of people's consumption levels and the increasing demand for emotional companionship, the status of pets in families has risen significantly. Some pet - owners affectionately call their pets "fur - kids", which reflects the care and attention they give to their pets. According to the China Pet Industry White Paper 2023 - 2024, the number of pet dogs and pet cats in China reached 51.75 million and 69.8 million respectively in 2023. Behind these huge numbers lies a pet consumption market with great potential, and pet toys, as an important part of the pet supplies market, have seen a growing consumption market year by year. This study aims to explore and analyze consumers' consumption intentions for pet toys. It mainly collects and analyzes multi - dimensional data such as consumers' basic information, performance expectations, effort expectancy, facilitating conditions, consumption habits, and security through the method of distributing questionnaires. The study will also explore the impact of different age, gender, education, occupation and other social demographic characteristics on consumption intentions, so as to reveal the consumption trends and potential opportunities in the pet toy consumption market. This paper deeply analyzes various factors affecting consumers' consumption intentions for pet toys and puts forward many targeted improvement suggestions, hoping to provide some new inspiration for related enterprises, enabling them to better meet consumers' needs and jointly promote the healthy development of the pet consumption market.