Methods
This study was a retrospective, cross-sectional analysis of self-reported menstrual health data collected via an online health assessment (OHA).
Data were collected between September 2020 and January 2025 through a large-scale digital health platform. All individuals who completed the assessment, were aged 18–50 years, resided in the UK, and provided consent for their anonymised data to be used for research purposes were eligible for inclusion. The total analytical sample comprised 383,085 participants; sample characteristics are presented in the results section.
The OHA collected self-reported information on demographic characteristics, reproductive health, menstrual cycle characteristics and medical history. Age was calculated from using date of birth and the date of OHA completion. Ethnicity was self-reported and categorised into the following broad groups for analysis: White, Black, Asian, Mixed, and Other (including Middle Eastern, Indigenous/First Nations, and categories not otherwise specified).
In this study, awareness refers to participants’ ability to report characteristics of their own menstrual cycles, rather than objective menstrual health knowledge. Menstrual cycle characteristics were assessed using self-report items. Participants were asked to describe their cycle pattern by selecting one of the following options: “regular,” “irregular,” “I have never had a period,” “I no longer get periods,” or “I don’t get periods on my form of contraception or hormone replacement therapy.” Cycle length and period length were reported by entering a numerical value or selecting “I don’t know.”
Participants also indicated their primary reason for completing the assessment by indicating whether they were “planning for future babies” ; “actively trying to conceive” ; “just curious”; “experiencing symptoms” ; “menopausal” ; “perimenopausal” or “suspect I am perimenopausal”.
Reproductive conditions were self-reported via a checklist of 18 conditions such as PCOS, endometriosis, etc. Participants were categorised as having a reproductive condition if one or more diagnoses were selected.
The OHA is an assessment tool designed to support reproductive health screening. Although it has not been validated as a formal psychometric scale for measuring menstrual health literacy, its content was informed by review of international clinical guidance from multiple professional bodies, including ESHRE, NICE, RCOG, ACOG, and ASRM, etc. and specialist input from leading experts in reproductive medicine. The assessment was iteratively refined through clinical review and pilot testing to ensure clarity, relevance, and applicability across diverse populations.
For the purposes of this study, participants’ responses were interpreted as measures of self-reported awareness of their own menstrual cycle characteristics rather than objective knowledge or clinical accuracy. Given well-established intra- and inter-individual variability in menstrual cycles, analyses therefore focused on describing patterns in perceived cycle length, period length, and regularity, and examining how these varied across demographic and reproductive characteristics.
All statistical analyses were conducted using R (Version 2024.04.2 + 764). Descriptive statistics were calculated for continuous variables, while categorical variables were summarised using frequencies and proportions.
Self-reported cycle length was grouped into three categories: 35 days. These categories were selected opposed to Munroe et al., which states a cycle length of ≥ 24 to ≤ 38 days is normal [ 18 ] as they are consistent with thresholds commonly used in UK clinical practice and reflected in NHS and NICE guidance when assessing menstrual cycle patterns in routine care [ 19 , 20 ].
Associations between menstrual cycle self-awareness measures (perceived cycle length, period length, and perceived cycle regularity) and demographic characteristics were assessed using chi-square (χ²) tests for categorical variables. For continuous variables, independent t-tests were used where data met assumptions of normality, and Mann-Whitney U tests for continuous data, where appropriate.
This study involved the retrospective analysis of anonymised data collected from individuals who completed an online health assessment via Hertility Health Ltd. At the time of participation, all individuals provided informed consent for their health and personal data to be used in anonymised form for research purposes. Consent was obtained electronically through an opt-in process embedded within the health assessment, with clear information provided regarding data usage, privacy, and confidentiality.
All data analysed were fully anonymised prior to access by the research team, and no identifiable information was used at any stage. As the study involved only retrospective, anonymised data, additional ethical review was not required. However, the research protocol for the online health assessment and testing procedure was reviewed and approved by the London - Surrey Research Ethics Committee, which is part of the The National Health Service (NHS) Health Research Authority (HRA) (REC reference: 20/LO/0265).
All procedures were conducted in compliance with the ethical standards of the institutional and/or national research committee and in accordance with the 1964 Helsinki Declaration and its later amendments or comparable ethical standards.
Results
The analysis included 383,085 UK-based women aged 18–50 years. Participants were distributed across age groups as follows: 23.6% ( n = 90,229) were under 25 years, 32.0% ( n = 122,419) were aged 26–30, 27.1% ( n = 103,812) were aged 31–35, 11.9% ( n = 45,428) were aged 36–40, 4.4% ( n = 16,878) were aged 41–45 and 1.1% ( n = 4,319) were 45 + years (Table 1 ).
Table 1 Demographic and menstrual cycle characteristics of study participants. This table presents the distribution of participants by age, ethnicity, menstrual cycle regularity, and cycle length, providing an overview of the study population’s demographic and reproductive health characteristics Age group Frequency Proportion (%) < 25 90,229 23.6 26–30 122,419 32 31–35 103,812 27.1 36–40 45,428 11.9 41–45 16,878 4.4 45+ 4319 1.1 Ethnicity Frequency Proportion (%) Asian 23,875 6.2 Black 14,042 3.7 Mixed 15,377 4 Other 11,178 2.9 White 318,613 83.2 Cycle description Frequency Proportion (%) Regular 232,620 60.7 Irregular 101,597 26.5 Never had a period 752 0.2 No periods on HRT/contraception 33,330 8.7 Not getting periods 14,786 3.9 Cycle length Frequency Proportion (%) I don’t know 74,183 22.2 35 21,036 6.3
Demographic and menstrual cycle characteristics of study participants. This table presents the distribution of participants by age, ethnicity, menstrual cycle regularity, and cycle length, providing an overview of the study population’s demographic and reproductive health characteristics
Overall, 83.2% identified as White, 6.2% as Asian, 3.7% as Black, 4.0% as Mixed ethnicity, and 2.9% as Other ethnicities (Table 1 ).
Of the total cohort, 60.7% ( n = 232,620) described their menstrual cycles as regular, while 26.5% ( n = 101,597) described them as irregular. A further 8.7% ( n = 33,330) reported not menstruating due to hormonal contraception or hormone replacement therapy, 3.9% ( n = 14,786) reported not getting periods, and 0.2% ( n = 752) reported never having experienced a period.
Among participants who reported menstruating ( n = 334,217), more than 1 in 5 (22.2%, n = 74,183) indicated that they did not know their cycle length. Of those who did report a cycle length, 67.4% fell within the 21–35 day range, while 4.1% reported cycle lengths shorter than 21 days and 6.3% reported cycle lengths longer than 35 days (Table 1 ).
Awareness of cycle length varied significantly by age (χ²=7,829, p < 0.001). Uncertainty was highest among participants under 25 years, where one in three (33.4%) reported not knowing their cycle length. Uncertainty decreased with age to 15.9% among those aged 36–40 years, before increasing slightly again among participants aged 45 years and older (19.4%) (Table 2 ).
Table 2 Knowledge of menstrual cycle length among study participants. This table presents the proportion of participants who knew or did not know their menstrual cycle length, categorized by age, ethnicity, pregnancy history, reproductive health conditions, archetype classifications, and contraception use Has menstrual cycles ( n = 334,217) Knew their cycle length Did not know cycle length Age Frequency Proportion of group Frequency Proportion of group < 25 50,134 66.6% 25,097 33.4% 26–30 83,205 78.3% 23,023 21.7% 31–35 77,057 82.5% 16,364 17.5% 36–40 34,830 84.1% 6608 15.9% 41–45 12,444 83.1% 2522 16.9% 45+ 2364 80.6% 569 19.4% Ethnicity Asian 17,562 79.6% 4503 20.4% Black 10,410 79.8% 2630 20.2% Mixed 10,747 78.4% 2953 21.6% Other 8172 80.0% 2041 20.0% White 213,143 77.5% 62,056 22.5% Previous pregnancy
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Yes 96,184 79.2% 25,313 20.8% No 162,423 77.2% 47,886 22.8% Reproductive conditions Yes 211,087 78.8% 56,899 21.2% No 48,947 73.9% 17,284 26.1% Archetype
multiple archetypes could be selected
Planning for the future 110,688 78.0% 31,276 22.0% Perimenopausal 1034 78.2% 289 21.8% Menopausal 552 75.8% 176 24.2% Just curious 70,679 75.8% 22,585 24.2% Experiencing symptoms 52,814 78.3% 14,676 21.7% Actively trying to conceive 76,669 82.5% 16,247 17.5% Suspected perimenopause 18,361 80.8% 4376 19.2% Contraception Hormonal 29,823 63.7% 17,000 36.3% Non hormonal 66,193 83.3% 13,311 16.7% None 164,018 78.9% 43,872 21.1%
Knowledge of menstrual cycle length among study participants. This table presents the proportion of participants who knew or did not know their menstrual cycle length, categorized by age, ethnicity, pregnancy history, reproductive health conditions, archetype classifications, and contraception use
Differences in cycle length awareness were observed across ethnic groups (χ²=124, p < 0.001), although absolute differences were small. Across all ethnic groups, approximately one in five participants reported uncertainty regarding their cycle length (Table 2 ).
Women who had previously been pregnant were marginally more likely to report knowing their cycle length compared with those who had never been pregnant (79.2% vs. 77.2%; χ²=526, p < 0.001). Awareness was highest among participants actively trying to conceive (82.5%) and lowest among menopausal participants (75.8%) (Table 2 ).
Uncertainty regarding cycle length was significantly less prevalent among those with diagnosed reproductive conditions (21.2% vs. 26.2%) (χ² = 1552, p < 0.001) (Table 2 ).
Patterns differed by contraception status (χ² = 6,912, p < 0.001). Participants using hormonal contraception reported the highest levels of uncertainty regarding cycle length (36.3%), compared with users of non-hormonal contraception (16.7%) and those not using contraception (21.1%), likely reflecting the absence of an endogenous menstrual cycle rather than lack of understanding.
Overall, awareness of period length was higher than awareness of cycle length, although 9.5% of participants reported not knowing how long their periods typically lasted.
Uncertainty regarding period length was highest among participants under 25 years (13.8%) and lowest among those aged 31–35 years (7.5%), with a small increase observed among participants aged 45 years and older (8.2%) (Table 3 ).
Table 3 Awareness of menstrual period length among study participants. This table presents the proportion of participants who knew or did not know their menstrual period length, categorised by age, ethnicity, pregnancy history, reproductive health conditions, archetype classifications, bleeding patterns, period pain, and contraception use Women who had cycles ( n = 334,217) Knew period length Don’t know period length Age Frequency Proportion of group Frequency Proportion of group < 25 64,848 86.2% 10,383 13.8% 26–30 97,087 91.4% 9141 8.6% 31–35 86,425 92.5% 6996 7.5% 36–40 38,234 92.3% 3204 7.7% 41–45 13,685 91.4% 1281 8.6% 45+ 2692 91.8% 241 8.2% Ethnicity Asian 20,165 91.4% 1900 8.6% Black 12,026 92.2% 1014 7.8% Mixed 12,534 91.5% 1166 8.5% Other 9390 91.9% 823 8.1% White 248,856 90.4% 26,343 9.6% Previous pregnancy
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Yes 109,809 90.4% 11,688 9.6% No 191,312 91.0% 18,997 9.0% Reproductive conditions Yes 146,476 89.6% 16,983 10.4% No 156,495 91.6% 14,263 8.4% Archetype Planning for the future 129,646 91.3% 12,285 8.7% Perimenopausal 1203 90.9% 120 9.1% Menopausal 665 91.5% 62 8.5% Just curious 84,356 90.5% 8879 9.5% Experiencing symptoms 61,996 91.9% 5476 8.1% Actively trying to conceive 85,636 92.2% 7273 7.8% Suspected perimenopause 20,948 92.1% 1786 7.9% Bleeding description heavy 72,091 88.8% 9096 11.2% light 30,694 89.9% 3431 10.1% medium 189,526 92.0% 16,581 8.0% spotting 10,659 83.3% 2138 16.7% Painful periods No 201,654 89.6% 23,401 10.4% Yes 101,317 92.8% 7845 7.2% Contraception Hormonal 40,036 85.5% 6787 14.5% Non hormonal 74,118 93.2% 5386 6.8% None 188,817 90.8% 19,073 9.2%
Awareness of menstrual period length among study participants. This table presents the proportion of participants who knew or did not know their menstrual period length, categorised by age, ethnicity, pregnancy history, reproductive health conditions, archetype classifications, bleeding patterns, period pain, and contraception use
Differences by ethnicity were statistically significant but modest, with uncertainty ranging from 7.8% to 9.6% across groups (χ² = 99.9, p < 0.001) (Table 3 ).
Participants reporting painful periods were more likely to report knowing their period length than those who don’t experience pain (92.8% vs. 89.6%; χ² = 894, p < 0.001). When assessing bleeding pattern, participants who experienced spotting were most likely to report uncertainty regarding period length (16.7%) (Table 3 ).
Women who had previously been pregnant were slightly less likely to know their period length compared with those who had never been pregnant (90.4% vs. 91.0%; χ² = 394, p < 0.001). Those who were actively trying to conceive had the highest awareness (92.2% knew their period cycle length) (Table 3 ).
Women using hormonal contraception reported the highest uncertainty (14.5%), more than double the rate of non-hormonal contraception users (6.8%) (χ² = 2902, p < 0.001). Those using no contraception had an uncertainty rate of 9.2%.
Among participants who described their menstrual cycles as regular and reported knowing their cycle length ( n = 200,604), the majority (95.1%) reported cycle lengths within the 21–35 day range, while 4.9% reported cycle lengths outside this range (Table 4 ). This indicates a high overall concordance between perceived cycle regularity and reported cycle length across the cohort.
Table 4 Cycle regularity and length awareness among participants. This table examines participants who described their cycles as regular and knew their cycle length, categorising them by whether their cycles fell within the clinically regular range (21–35 days) or outside of it. Data is categorised by age, ethnicity, pregnancy history, reproductive conditions, archetype classification, and contraception use, offering insights into menstrual cycle patterns among different demographic groups Described cycles as regular and knew cycle length ( n = 200,604) 21–35 days Outside of clinically regular range Age Frequency Proportion of group Frequency Proportion of group < 25 30,766 92.8% 2390 7.2% 26–30 60,154 95.3% 2951 4.7% 31–35 60,530 96.0% 2499 4.0% 36–40 28,163 95.7% 1263 4.3% 41–45 9711 94.4% 580 5.6% 45+ 1503 94.2% 93 5.8% Ethnicity Asian 12,717 94.5% 744 5.5% Black 7868 93.6% 538 6.4% Mixed 8036 95.4% 389 4.6% Other 6084 94.9% 325 5.1% White 156,123 95.3% 7780 4.7% Previous pregnancy
970 skipped this question
Yes 71,509 95.6% 3291 4.4% No 118,468 95.1% 6146 4.9% Reproductive conditions Yes 161,331 95.1% 8247 4.9% No 29,496 95.1% 1533 4.9% Archetype Planning for the future 82,091 94.8% 4484 5.2% Perimenopausal 551 94.0% 35 6.0% Menopausal 366 97.6% 9 2.4% Just curious 51,759 95.2% 2610 4.8% Experiencing symptoms 32,652 96.4% 1212 3.6% Actively trying to conceive 58,407 96.8% 1915 3.2% Suspected perimenopause 12,384 96.1% 500 3.9% Contraception Hormonal 18,831 88.3% 2506 11.7% Non hormonal 49,990 96.7% 1680 3.3% None 122,006 95.6% 5594 4.4%
Cycle regularity and length awareness among participants. This table examines participants who described their cycles as regular and knew their cycle length, categorising them by whether their cycles fell within the clinically regular range (21–35 days) or outside of it. Data is categorised by age, ethnicity, pregnancy history, reproductive conditions, archetype classification, and contraception use, offering insights into menstrual cycle patterns among different demographic groups
Concordance varied by age (χ² = 546, p < 0.001). Participants under 25 years were more likely to report cycle lengths outside the 21–35 day range despite describing their cycles as regular (7.2%), compared with participants aged 31–35 years (4.0%). A modest increase was observed among participants aged 45 years and older (5.8%) (Table 4 ).
Small but statistically significant differences were observed across ethnic groups (χ² = 61.8, p < 0.001), with proportions reporting cycle lengths outside the 21–35 day range ranging from 4.6% to 6.4% across groups (Table 4 ).
Participants who had previously been pregnant showed slightly higher concordance between perceived regularity and reported cycle length compared with those who had never been pregnant (χ² = 1,288, p < 0.001). In contrast, a self-reported diagnosis of a reproductive health condition was not associated with differences in concordance (χ² = 0.321, p = 0.571).
Concordance also varied by archetype, participants actively trying to conceive demonstrated the highest concordance (96.8%), while participants identifying as perimenopausal showed lower concordance (94.0%) (Table 4 ).
Background
Menstrual health is increasingly recognised as a public health and gender equity issue, with implications for reproductive health, wellbeing, and healthcare engagement across the life course [ 1 , 2 ]. The menstrual cycle has been proposed as an additional indicator of overall health, sometimes described as a fifth vital sign [ 3 , 4 ]. Despite this, data from the UK women’s health strategy survey (WHSS) indicate that fewer than one in five women feel like they have enough information on menstrual wellbeing. Similarly a survey conducted by Endometriosis UK found that the majority of young people (57%) rated their knowledge of the menstrual cycle as poor, with only 15% rating it as strong, and 45% reporting that they did not receive information or support from school or college [ 5 ].
Menstrual cycles are characterised by substantial biological variability. Although a 28-day cycle is often cited as average [ 6 ], large-scale cycle tracking data from over 600,000 cycles demonstrate wide intra- and inter-individual variation, with only 13% of cycles lasting 28 days [ 7 ]. In a study of 32,595 UK- and US-based women, 25.3% selected a 28-day cycle as their perceived cycle length, however, only 12.4% of users actually had a 28-day cycle [ 8 ]. Similar findings were reported by Johnson et al. (2018) where 34% of women believed their cycle was 28 days, but only 15% had a 28-day cycle [ 9 ]. While some mismatch is expected given natural variability, larger discrepancies may reflect limited cycle awareness.
Interpreting menstrual experiences, however, is not straightforward and distinguishing between normal variation and symptoms that may warrant medical assessment can be challenging, particularly in the absence of comprehensive menstrual health knowledge [ 10 ].
Evidence suggests that limited awareness of menstrual symptoms may contribute to delayed help-seeking. In a survey of 200 UK-based women aged 18–45 living with polycystic ovary syndrome (PCOS), delays in accessing medical care were frequently driven by failure to recognise symptoms as clinically significant [ 10 ]. In this context, menstrual health education may play an important role in recognising changes over time, identifying potential abnormalities, communicating concerns effectively with healthcare providers and supporting individuals to engage more confidently in decisions about their reproductive health [ 11 – 13 ].
Emerging evidence further suggests that menstrual cycle awareness may influence lived menstrual experiences in adulthood. A study of 97,414 UK-based women aged 18–45 who were trying to conceive found that over one third (41%) were unable to accurately identify the fertile window [ 14 ]. However, existing research has largely focused on menstrual hygiene management, fertility awareness, or adolescent populations, with comparatively little attention paid to how adult women understand and interpret their own menstrual cycles, or how awareness varies across demographic and reproductive factors [ 15 , 16 ]. A recent scoping review supports this gap, showing that among 18 studies of menstrual and reproductive health awareness, ovulation or the fertile window was the primary focus in 16 studies (89%), while fewer than half examined knowledge of menstruation (44%) or female reproductive physiology (44%), and only one third addressed broader factors influencing reproductive health (33%) [ 17 ]. Together, this highlights a persistent emphasis on fertility-related knowledge over understanding of everyday menstrual cycle characteristics across adulthood.
This study addresses these gaps by examining menstrual cycle self-awareness among UK-based women. The objectives were (1) to assess self-reported menstrual cycle length, period length, and perceived cycle regularity, and (2) to examine how awareness of one’s own menstrual cycle characteristics varies across demographic and reproductive factors, including age, ethnicity, reproductive history, and contraceptive use. By providing population-level insight into menstrual cycle awareness in adulthood, this research aims to inform more targeted approaches to menstrual health education. To our knowledge, this study is the largest cohort of UK based, addressing the gap in knowledge of how women perceive their own menstrual cycle.
Conclusion
This study provides one of the most comprehensive UK-based assessments of self reported menstrual cycle self-awareness among adult women, revealing substantial gaps in understanding of personal cycle characteristics, particularly among younger individuals. Discordance between perceived cycle regularity and reported cycle length highlights ongoing uncertainty around how menstrual patterns are interpreted. These findings underscore the need to move beyond fertility-focused framings and position menstrual cycle awareness as a core component of lifelong health. Strengthening menstrual education across the life course, improving engagement with healthcare services, and developing digital health tools that prioritise accuracy, education, and ethical governance may support earlier recognition of abnormalities and more timely reproductive healthcare engagement.
Discussion
This study presents the largest UK-based analysis of how women understand and report their menstrual cycle characteristics.
Substantial gaps in self-awareness were observed across the cohort. More than one in five participants were unable to report their cycle length, with uncertainty highest among women under 25 years, where one in three did not know their cycle length. Although awareness improved with age, a modest decline was observed after age 45.
Among participants who described their cycles as regular and reported a cycle length, 4.9% reported cycle lengths outside the clinically regular ranges of 21–35 days. This reflects discordance between perceived cycle regularity and reported cycle length, highlighting variation in how individuals might interpret what constitutes a regular cycle. Discordance was most pronounced among younger women, who also showed the lowest overall cycle self-awareness. Together, these findings suggest that many individuals may lack a clear framework for interpreting their menstrual patterns, particularly early in adulthood.
Despite the formal inclusion of menstrual health education in the UK curriculum in 2019 [ 21 ], evidence consistently indicates that delivery remains fragmented. Studies report that over one fifth of girls in the UK first learn about menstruation only after menarche [ 22 ]. Furthermore, a national survey of teachers reported that only 63% deliver lessons on the menstrual cycle at all; where teaching does occur, it predominantly focuses on biological mechanisms, with limited attention given to lived experiences of menstruation or guidance on how to interpret cycle patterns over time [ 23 ].This suggests that a substantial proportion of students may receive little or no structured menstrual education at all.
Consistent with this, many young women describe school-based education as insufficient in timing, depth, and practical relevance. As highlighted by Roux and colleagues [ 24 ], practical understanding of menstrual health requires a solid foundation in biological knowledge alongside guidance on how this knowledge can be used to interpret real-life menstrual experiences. The uncertainty observed in the present study supports the need for educational approaches that integrate physiology with practical cycle interpretation.
Early educational framing may also contribute to later discordance in how menstrual regularity is understood. The 28-day cycle is commonly presented as the average length [ 6 ], often without adequate emphasis on the wide range of normal intra- and inter-individual variation. In the absence of continued education, individuals may internalise the 28-day cycle as a benchmark for regularity [ 8 , 9 ]. This may lead some to perceive their cycles as irregular when they deviate from this average.
Owing to gaps in structured education, many individuals report turning to informal sources, a UK based study asked a total of 140 young women, where the mean age of survey respondents was 21.9 (SD ± 1.8) years to rank where they had learned the most about their periods, mothers were most frequently identified as the primary source (60%), followed by the internet (29.8%), friends (15%), social media (6.4%), and lastly school-based education (5%) [ 16 ]. Similarly, the WHSS found women more likely to rely on informal sources like their friends and family (74%), Google (71%), the internet (59%) than on GPs/other healthcare professionals (59%) or official NHS resources (54%) for health information [ 25 ]. Reliance on informal sources may impact menstrual understanding depending on the accuracy and framing of information accessed [ 26 ].
Menstrual cycle self-awareness in this study improved through the 30s, likely reflecting increased engagement with reproductive healthcare during fertility planning or pregnancy-related care [ 27 , 28 ]. This pattern is consistent with broader shifts described in the WHSS, where women aged 18–29 most commonly prioritised gynaecological concerns, while those aged 30–39 were more likely to focus on fertility and pregnancy [ 25 ]. In our cohort, pregnancy and attempts to conceive appeared to be important drivers of menstrual cycle self-awareness: women who had previously been pregnant were more likely to report knowing their cycle length (79.2%) than those who had never been pregnant (77.2%), and those actively trying to conceive demonstrated the highest awareness (82.5%). This aligns with evidence that engagement with healthcare services during preconception and antenatal care can increase attention to menstrual and reproductive health [ 29 ].
However, these patterns also highlight an important limitation in how menstrual cycle awareness is often acquired reactively, prompted by fertility-related goals rather than integrated as part of routine health understanding. Individuals who are not actively planning pregnancy may therefore have fewer prompts from education or healthcare to develop awareness of their cycle patterns, reinforcing the perception that cycle tracking is mainly relevant for conception [ 27 , 28 , 30 ]. This fertility-linked framing is also reflected in menstrual tracking behaviours more widely, period-tracking application use is concentrated in reproductive-age groups and is often oriented toward fertility-related purposes [ 31 ]. For example, a large-scale study of over 98,000 users reported that 70% were aged 25–34, suggesting that engagement with tracking tools may contribute to age-related improvements in menstrual cycle awareness during the 30s [ 32 ].
Awareness declined again after age 45, likely reflecting increasing cycle variability during the perimenopausal transition, alongside limited accessible education addressing midlife menstrual changes [ 33 , 34 ]. Taken together, these findings mirror earlier research showing lower awareness of fertility and ovulation among younger women [ 35 ], while also reinforcing evidence that gaps in menstrual self-awareness can persist across adulthood [ 13 , 23 , 28 , 36 ].
While previous research attributes variations in menstrual cycle awareness to cultural attitudes toward menstruation [ 36 ], our findings indicate that ethnicity had minimal differences in menstrual cycle self-awareness. However, variation was observed in the concordance between perceived cycle regularity and reported cycle length. For example, Black participants showed slightly higher awareness of cycle and period length overall, yet al.so demonstrated higher discordance between perceived regularity and reported cycle length compared with other groups. This pattern may reflect broader systemic issues within the healthcare systems, rather than individual misunderstanding. Women from minority ethnic backgrounds are more likely to report feeling dismissed when raising reproductive health concerns [ 37 ]. If cycle irregularities are normalised or minimised during healthcare interactions, individuals may reasonably come to interpret their own cycles as normal, even when they fall outside clinical guidelines [ 38 – 40 ].
Our findings also indicate that individuals with self-reported diagnosed reproductive health condition(s) were less likely to be unsure of their cycle length than those without a diagnosis (21.2% vs. 26.2%). This likely reflects increased engagement with healthcare services, symptom monitoring, or clinician-led advice to observe and track cycle patterns as part of diagnosis and management [ 41 , 42 ]. Symptoms experienced further shaped awareness, participants reporting painful periods were more likely to know their period length than those without. This aligns with previous research suggesting that pain acts as a prompt for closer cycle monitoring to manage symptoms [ 43 ].
Lower menstrual cycle awareness among hormonal contraception users could be influenced by the fact that hormonal contraceptives suppress ovulation and modify endogenous hormonal signalling, meaning users do not experience a menstrual cycle in the conventional sense and where bleeding occurs, it typically reflects withdrawal bleeding. As a result, menstrual cycle length and regularity may be less applicable and may not be routinely monitored due to reduced perceived need for tracking [ 44 , 45 ]. The greater uncertainty reported therefore may not indicate poorer understanding, but rather the absence of a cyclical pattern to track.
These findings highlight a broader pattern in how menstrual cycle self-awareness is acquired and applied across the life course. Rather than being embedded as a routine component of health education, it often develops reactively, prompted by fertility planning, pregnancy, or symptom management [ 46 – 48 ]. This reactive pathway may contribute to uncertainty around what constitutes a normal variation, making abnormalities such as irregular periods, heavy bleeding, etc. more likely to be overlooked. Delays in symptom recognition are well documented for conditions such as polycystic ovary syndrome and endometriosis, where prolonged diagnostic timelines are associated with poorer quality of life [ 10 , 49 , 50 ].
Barriers to open patient–provider communication further compound these challenges. National data indicates that 77% women feel uncomfortable discussing menstrual health with healthcare professionals, and four in five report feeling unheard during consultations, particularly when discussing menstrual symptoms [ 25 ]. Such experiences may discourage help-seeking, prolong diagnostic pathways, and reinforce uncertainty around symptom significance, contributing to dissatisfaction with care and the continued marginalisation of menstrual health [ 51 ].
Breaking the cycle of misinformation necessitates evidence-based, stigma-free, and age-appropriate education that positions menstrual health as a core component of overall health [ 52 , 53 ]. School-based interventions that integrate biological foundations with applied interpretation have shown promise. For example, Roux et al., demonstrated the effectiveness of a comprehensive programme combining menstrual physiology with practical application and peer-based teaching involving medical students [ 15 ]. Such approaches support sustained learning beyond isolated lessons.
Digital health technologies, including period-tracking applications, are increasingly used to support menstrual awareness, particularly among younger populations. While these tools may improve awareness and symptom tracking [ 47 , 54 ], many widely used applications rely on simplified algorithms, provide limited educational content, and generate inaccurate cycle predictions, particularly for individuals with irregular cycles [ 55 ]. Concerns regarding clinical validity, transparency, regulation, and data privacy further complicate their integration into healthcare pathways [ 46 , 54 ]. Realising the potential of digital tools will require prioritising accuracy, educational depth, clinical relevance, and ethical governance over engagement-driven design [ 47 , 56 ]. Web-based educational resources have also shown to improve menstrual health awareness, symptom management and encourage timely engagement with healthcare services when needed [ 55 , 56 ].
Healthcare professionals also play a crucial role in reshaping how menstrual health is addressed. Studies indicate that limited menstrual understanding correlates with increased distress and reluctance to seek medical advice, particularly when individuals feel dismissed during consultations [ 25 ]. While older women generally report greater confidence discussing menstrual well-being with healthcare professionals, younger women may be less likely to raise symptoms, underscoring the importance of early education and supportive clinical environments. Integrating routine discussions of menstrual cycles into healthcare encounters, beyond fertility-focused contexts, may help normalise these conversations, facilitate earlier identification of concerns, and strengthen patient–provider trust [ 57 ].
Without coordinated improvements across education, digital health, and clinical practice, misunderstandings about menstrual health are likely to persist, leaving many individuals inadequately supported in both healthcare settings and everyday life.
This study has several limitations that should be considered when interpreting the findings. First, reliance on self-reported data introduces the potential for recall bias and inaccuracies in reported menstrual cycle characteristics. In addition, participants were self-selected, and many may have already identified or suspected a menstrual health concern prior to considering testing. As a result, this cohort is likely to be more self-aware and engaged with menstrual health than the general population. Findings therefore may not be fully generalisable to the wider UK population or to individuals in other countries, particularly given known socioeconomic disparities in access to menstrual health education and healthcare.
Second, the Online Health Assessment (OHA) used in this study was not designed or validated as a comprehensive instrument for assessing menstrual health knowledge or literacy. As such, responses reflect participants’ self-reported perceptions of their menstrual cycle characteristics rather than objective knowledge or clinically verified accuracy. Moreover, the scope of menstrual health literacy assessed was limited; important domains such as menstrual flow volume, cycle-to-cycle variability, knowledge of ovulation and fertile windows, and use of ovulation detection methods were not evaluated. Future research should incorporate validated, multidimensional measures of menstrual and reproductive health literacy, alongside objective cycle tracking data where feasible, and examine intersectional factors such as education level, healthcare access, and cultural influences.
Third, the absence of qualitative data restricts insight into why some participants were uncertain about their cycle characteristics or why discordance was observed between perceived cycle regularity and reported cycle length. Without contextual information on lived experiences, educational exposure, or healthcare interactions, it is not possible to determine the relative contributions of misinformation, educational gaps, healthcare engagement, or normal biological variability. Future studies incorporating qualitative methodologies would help contextualise these patterns and provide a more nuanced understanding of menstrual cycle awareness.
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