Investigating the Social and Economic Impact of Sustainable Neighborhood on the Surrounding Area: Case Study Al-Mouj Muscat, Oman

The sultanate of Oman has joined other nations in promoting sustainability, guided by Oman Vision 2040 and the Oman National Spatial Strategy. Oman now emphasizes developing more human-centered cities, improving community well-being, boosting the local economy, and increasing investments. This study fills an existing research gap by analyzing the social and economic impact of the sustainable neighborhood “Al-Mouj” on nearby urban areas “Al-Mawaleh North”, to maximize sustainability benefits. It examines how a sustainable neighborhood affects the economy, society, quality of life, and overall well-being. The study also identifies key factors driving the growth of sustainable practices in society and the economy. It has four main objectives to answer the research question, mainly through surveys of community members and business owners, as well as analyzing land use development around Al-Mouj. Data collection methods include literature review, case study, questionnaire, and interviews. Data analysis involves spatial, statistical, and thematic techniques. Responses from 515 participants are analyzed to ensure reliable results. Ethnographic methods are used to gain insights from open-ended questionnaire responses and interviews. A key finding is the positive impact of Al-Mouj’s features and quality of life on the nearby district of Al-Mawaleh North. The results confirm that Al-Mouj's mixed-use development and sustainability features positively influence mental and physical health and stimulate economic activity within the local community. Additionally, urban development in Al-Mawaleh North increased by 135.7% between 2009 and 2024, maintaining high standards. This study provides decision-makers and urban planners valuable insights regarding sustainable neighborhoods' social and economic impacts.