Leveraging Social Media and Digital Platforms to Enhance Breast Cancer Screening Awareness and Participation: A Comprehensive Review and Future Directions

Breast cancer remains a significant global health challenge where early detection through screening substantially reduces mortality. This comprehensive review evaluates the role of social media and digital platforms in enhancing breast cancer screening awareness and participation. A systematic literature search encompassing diverse study designs assessed digital interventions’ impact on knowledge, attitudes, and screening uptake among various populations. Findings indicate that digital campaigns, including video-based and interactive social media initiatives, effectively increase awareness and intention to screen while addressing key barriers such as fear, stigma, and socioeconomic disparities. However, concerns about misinformation and content quality underscore the need for accurate, regulated health messaging. Moreover, peer support and community engagement facilitated by digital tools amplify screening promotion. Emerging innovations integrating personalized risk stratification and telehealth support offer promising directions. Ethical and interdisciplinary considerations are paramount for successful implementation. This review highlights the transformative potential of digital platforms in breast cancer screening promotion and underscores areas for future research to optimize their effectiveness and equity.