Marketing Strategies Adopted by Various Industries and Study the Consumer Behavior Within the COVID-19 Pandemic (Visual Merchandising, Premium Pricing and Ethnocentrism)

Marketing is essential in today's corporate environment for promoting and selling goods and services. As a result, various businesses employ various marketing strategies, with the majority of industries adopting Visual Merchandising (VM), Premium Pricing (PP), and Ethnocentrism as their primary marketing techniques. It partially depends on the sector of business they are in. The primary goal of this essay is to compare and contrast the strategies used by various industry sectors and to show how, according to recent literature, the VM, PP, and ethnocentrism followed by businesses in various industry sectors differ from one another. Future researchers can benefit from this paper's pertinent recommendations on those research methodologies. And as the second part here study about the consumer buying behavior during the pandemic.