Perspectives of Scientists on Disseminating Research Findings to Non-Research Audiences

Abstract Background Little is known about practices used to disseminate findings to non- research audiences. This study describes the perspectives, experience and activities of dissemination & implementation (D&I) researchers around disseminating their research findings. Methods The study explored D&I researchers’ experiences and recommendations for assessment of dissemination activities to non-research audiences. Existing list serves were used to recruit scientist. Respondents were asked three open ended questions on an Internet survey regarding 1) how their dissemination activities are evaluated, 2) how they would recommend changing the system to recognize dissemination activities and 3) how they could improve their own dissemination of their work. Results Surveys were completed by 159 scientists reporting some training, funding, and/or publication history in D&I. Three themes emerged across each of the three open ended questions. Question 1 on evaluation generated the themes of: 1a) promotional review; 1b) funding requirements; and 1c) absence of evaluation of dissemination activities. Question 2 on recommended changes generated the themes of: 2a) dissemination as a distinct component of research; 2b) requirement of dissemination plan; and 2c) dissemination metrics. Question 3 on personal changes to improve dissemination generated the themes of: 3a) allocation of resources for dissemination activities; 3b) utilization of non-traditional (or alternative) dissemination mediums; and 3c) identify and address issues of priority for stakeholders. Conclusions The findings revealed the different types of issues D&I researchers encounter when disseminating findings to non-academic audiences and their suggestions to improve the process. Future research should consider key requirements which determine academic promotion and grant funding as an opportunity to expand dissemination efforts.