Intellectual Capital (IC) in Improving MSME Organizational Performance During the New Normal Pandemic COVID-19

Knowledge from individuals and organizations became one of the hot topics during the 19th Pandemic COVID period. This study tries to do an in-depth exploration of the understanding of intellectual capital (IC) by MSME businesses that have the potential to be developed for organizational sustainability. The analysis was conducted on MSME business players to determine the effect of human capital, capital structure, relational capital, technology capital, renewal capital, entrepreneurial capital, and trust capital on the performance of the organization. The main finding of this research is that the use of technology and creativity that further supports organizational performance is very useful in a "new normal" situation that requires every company to be more creative and smart in exploiting uncertain market situations and the limitations of business behavior. But on the other hand, it is necessary to improve some other knowledge capital so that the performance of MSMEs can be further improved.