Evaluation method of visual design quality of enterprise brand packaging based on cloud computing

At present, people's daily consumption is more and more extended to the level of personalized demand, and various brands of goods are everywhere. People rarely make detailed analysis and screening from the quality when choosing goods, and often buy according to the brand. Therefore, many enterprises begin to pay attention to the innovation of modern packaging design functions. On the basis of the previous packaging identification, product protection and corporate image beautification functions, they pay more attention to the creation of brand packaging image and the innovation of its communication means, so as to convey product information to consumers more clearly, make the brand's value characteristics consistent with consumers' needs, and thus be accepted and recognized by consumers. However, based on the clustering of modern packaging design elements and the homogenization of similar packaging products, most enterprises still use the traditional packaging design teaching philosophy, and the quality of corporate brand visual design is often lack of innovation, and there is no unified evaluation standard. The cultural connotation, combined with the market situation, calculates the market packaging direction and quality demand through cloud computing, so as to improve the design aesthetic quality and enhance the brand packaging design ability. The experiment proves that our method has positive significance for enterprises in meeting the requirements of enterprise brand strategy and humanization and personalization of commodity packaging design.